SheDrop -Application for safer rides and safer nights for women.

How many times did you enter a Taxi feeling unsafe?

How many times did you have to call a friend or take pictures of the license plates "just in case"?

How many times did you find yourself anxious over the price of the ride back home, getting charged more than you expected?

I'm pretty sure a lot of us have struggled with these cases and still struggle on a frequent basis.

As part of my assignment for my Social Enterpreneurship course, I introduce you to the SheDrop application.

SheDrop is a community-based ride-sharing app where women safely drive and drop off other women using their own cars — promoting safety, solidarity, and empowerment.

How it Works:

Women sign up as drivers or passengers.

Safety

Verification happens via:

• Criminal record check
• Driving license
• License plates
• Live video call ID check

We use multiple verification methods and safety measures so as to acquire the maximum safety possible.

For that reason, after every ride we offer a feedback questionnaire for both the passengers and the drivers.

Kindly note that he application only connects users within a limited distance, Prioritizing routes where drivers and passengers live close

Social Impact Model

SheDrop poses a Hybrid Social Entrepreneurship model.

With that being said:

• 50% of earnings go to the team
• 50% of earnings are donated to abused women’s support centers

That way the SheDrop application simultaneously:

• Creates job opportunities for women
• Promotes community care & responsibility

Launching Plan

The launching Plan consists of:

• Pilot program runs alongside paperwork & legal setup in order to save up valuable time
• Early questionnaires & testing for feedback
• Open structure with ongoing improvements based on user experience

Funding & Monetization

The funding part of the application includes:

• Affordable monthly subscription, providing the opportunity for women to save up a lot of money in comparison to using taxi services.
• Optional crowdfunding / donation system
• Global NGO support
• In-app ads: female-focused brands & giveaways

Marketing Strategy

• Instagram & TikTok marketing, as the algorithm makes it easier for videos to blow up
• Cute animated videos that highlight safety, empowerment and solidarity

How to obtain User Engagement:

User Engagement poses a crucial factor in every enterpreunership context, for that reason the application will be featuring:

• Coupons & rewards for Frequent drivers and Active/passenger engagement
• In-app giveaways of female products

Internal Structure

The team structure itself should inspire safety for the users thus,

• Emphasis will be given on multi-dimensional diversity (gender, culture,religion) & shared leadership within the working team
• Power and decisions are shared, not top-down structured

Feedback & Accountability

• Quick safety questionnaire after every ride
• Option to report discomfort or concerns
• Built-in system for removal of flagged users
• Open feedback channels from users and team

In short, In a world where women feel unsafe, especially at night, we are building an innovative platform where women can rely on each other, not just to get home, but to change the way we view transportation and safety.

With much Love, Eleni